Focussing on a future that prioritizes radical happiness. Welcome, HelloJubi

The Jubi of Everything
4 min readMar 22, 2020

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Photo by JOHN TOWNER on Unsplash

When your world is governed by factors beyond your comprehension and the problems just seem to surmount.

When you witness the effects of epidemics where the weakest amongst you don’t even have a fighting chance of survival as the starvation will get them if the novel disease doesn’t.

When the doctors, nurses, & the larger medical welfare support network stands on the frontline of the battle alongside the soldiers.

Will the world ever be the same again? And what role do we have in that changed reality?

As a company, as an individual, but first as a human — we must ask ourselves this:

WHAT IS OUR RESPONSIBILITY?

“Once you choose hope, anything’s possible” Christopher Reeve

Each of us has the potential to play a powerful supporting role. That may call for sacrifices, and for priorities

With HelloJubi, we have now decided that a meaningful part of our current business will choose a course of action as an answer to this very question.

HelloJubi will live, breathe, stand up for and work on Social Impact projects.

Jubi is a short-form for Jubilation — that means ‘happiness’. And we believe we have an obligation to stand up for and work on projects which do just that — brutally prioritize work that prepares the world to switch to a much happier version and do things that are not just good for business, but good for the planet … the people of now and the future to come. HelloJubi is our statement for a world that needs change — from people to thoughts, from awareness to action.

We will use our knowledge of Behavioural Science & expertise in Artificial Intelligence for the collective good of the future …trying to address some of the world’s most pressing problems including the ones highlighted in Sustainable Development Goals 2030.

Our Focus areas include -

  1. Health & Well-being (SDG3)
  2. Safe sexual & reproductive health including STDs & family planning
  3. Financial inclusion & literacy including Vernacular Financial Services
  4. Gender equality & empower women and girls (SDG5)
  5. Sustainable economic growth — skilling, employment & decent work (SDG8)
  6. Environment — Climate change (SDG13)

These are problems that need long term behavioural change nudges which can be implemented at scale using the power of data & Artificial Intelligence.

In some of our past & present projects, we have tried getting deeper already in some of these focus areas with invaluable partnerships from the Governments, International bodies, and private institutions. It’s now time to deepen the bet, rise up — more than ever before.

We built the first chatbot on HIV for Indians built in partnership with USAID ( United States Agency for International Development )

India’s first HIV chatbot

This led us to our follow-up grant from the USAID to build a chatbot for safe sexual & reproductive health and family planning for Indians. The chatbot is powered by Artificial Intelligence and is equipped to answer & learn from questions in real-time.

It is being tested to be scaled across a key set of Indian states as on date.

Family planning & SRHR bot built in partnership with USAID
The bot provides the user with the information needed to make the right decision on contraceptive method

We have always been very excited by the potential of financial literacy & inclusion especially for a country such as ours.

We have partnered as innovation partners to 30+ financial institutions across 3 geographies, automating customer journeys and now scaling the idea up to interactive bot commerce.

Our work with AMFI (Association of Mutual funds in India ) took us on an enlightening journey as we understood in greater detail the behavioural barriers to investing and the questions most Indians are stuck at.

This bot has answered millions of first-time investor questions, all automated in the last year itself.

The AMFI bot answers India’s questions on mutual funds

In service of those looking to uncomplicate personal finance, we have created financial planners, calculators, surveys, etc across languages that are born out of seeing & consuming the real user’s behaviour and usage data.

Financial Planner
The Financial Planner in Hindi

With HelloJubi, we are widening our stance & holding ourselves accountable to higher standards of responsibility towards our world and prioritizing social impact thinking & projects over everything.

If you have a challenge that as an organization you’re taking head-on or a problem that you are passionate to solve we’re excited to hear from you.

Here’s hoping we move from times of darkness to hope & happiness.

“You may say I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
And the world will be as one”

John Lenon

Wishing everyone a brighter, healthier and more sustainable future.

Let’s begin!

By Meera on behalf of HelloJubi and JubiAI ✨

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The Jubi of Everything
The Jubi of Everything

Written by The Jubi of Everything

#JubiAI. At the intersection of behavioural science & Artificial Intelligence for the future of social impact, money, health & commerce. rise@jubi.ai

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