How will you complete the word SO_P? 🙆

The Jubi of Everything
1 min readJul 10, 2020

Turns out, if you have recently seen or heard the word EAT, you are temporarily more likely to complete this word as SOUP than as SOAP. The opposite would just happen, however… if you have seen the word WASH a while back.

This effect is known as Priming. 🔥

And this is how the unknown depths of our brain ensure that it’s our thoughts that determine our actions and shape our reality.

In an experiment carried out many years back, students were asked to walk around a room for 5 mins at 30 steps per minute i.e. about ⅓ rd of their normal pace. After this experience, the participants were much quicker to recognize words such as forgetful, old, and lonely – words that you would typically associate with old age.

If you were primed to think of old age, you would tend to act old, and acting old will reinforce the thought of old age.

Our thinking and perception shape our reality.

Take control of the mind, and your world holds the potential to transform 😀

Credits : Thaler, John Barg and misc.

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The Jubi of Everything

#JubiAI. At the intersection of behavioural science & Artificial Intelligence for the future of social impact, money, health & commerce. rise@jubi.ai