Original? Replica? And how to never die at all …

An entrepreneur’s life oscillates between blazing courage & crippling self-doubts. For e.g. at one end, in your mind, you are always one pivot away from being a runaway success. And on the other side you are constantly wondering whether the business model you choose to pursue should be truly ‘original’ …something the world has never seen, or a replica of an already successful model, running elsewhere? (If the idea worked for China 10 years back, the time has come for India too, hasn’t it? )

Unfortunately, most investors love familiarity too — and that adds to the chaos. So money chases the Uber of something, or Airbnb of a relatively undisrupted industry .Truth be told, because there was a Uber, we have our Ola. And we had a Flipkart, because there is an Amazon.

So, what do you do from here as an entrepreneur?

Well, you choose to put your head down, get back to work, and let the noise of the world fade in the background while you brutally persevere. Wait out days and keep working on that dream incrementally. Live every day and start the next with inspiration.

As the legendary Mr. Henry Ford said once, “If I had asked people what they wanted, they would have said faster horses.”

Ask yourself why you started up in the first place? And because the emphatic answer is that you chose to do something legendary, let that spirit guide you home.

In an ever-changing world, nothing stays forever. Businesses change. Models transform.People move on.And the only way to outlive all mortality & oblivion is hustling every second till you create a legend. Because everything dies, but legends only get stronger.

Stop fearing. Start living.Your Day 1, is today.

Subhadeep Bhattacharyya on behalf of team #JubiAI